Starting with the masthead, this issue of NME has stuck with the usual design (e.g. font, colour position, size) which is a typical of the industry; this gives signature to the magazine making it easy for consumers to recognise it. I’ve chosen this NME specific cover because the headline band (Mumford & sons) are from the indie-folk genre that I want to base my magazine on. The image of the band I think works quite well; it uses a mid-shot of all four members where all of their faces and shoulders are visible. This is obviously the main image on the cover, the other one being a smaller sample of a poster inside the magazine. Using only two images does give room to fit the band on the cover nicely.

The colour scheme of the magazine again I feel works really well. there is only four colours ( white, black, grey and red) used apart from what the band themselves are wearing, and even these colours are dark neutral greys, blues or brown. It’s interesting that the only “stand out” colour used is red. This means that anything in red can be highlighted to the reader easily, for example: the masthead, band names, and the main strip of information; along with words such as, “win”, “free”, and “new album”

There are five fonts used on the cover of this NME issue, for the masthead it is the same font as used on all of their magazines.  There is not a lot of variety between most of the fonts and you have to look closely to spot them. I think they may be because the magazine isn’t aimed at a particular person, the bands listed are from different genres, and the audience will be of mixed gender. So there is no need to specify with fonts associated with one type of person, however the magazine is aimed at a younger audience for example 15-25 years.