How does your media product represent particular social groups?

Media products take the world and re-present it to us. My magazine is aimed at both genders, not specifying towards one. And at an age range from 17 – 25. The target audience is likely to be interested in folk/ indie music, and likes an outdoorsy lifestyle to correspond this.

I’ve given across a sophisticated writing style for the main article (an interview with my artist “Fodie”). I’ve aimed to write a well-structured article featuring imbedded quotes with in description, rather than the simple Q&A styled writing. This should appeal to the readers who would be interested in a well written article.

The adverts and brands likely to be featured in my magazine would be for example, clothing outlets that have an outdoorsy look. E.g., timberland, fat face, the north face etc.  These people like to be sociable and “out for adventure”.  I’ve tried to give a cultured, arty design to my magazine, using a simplistic neutral colour scheme; ideally the magazine would be on a similar quality to clash or hype beast magazines. Issues would be printed in high quality and not thrown away after use.

I’ve used both male and female models to show appeal to both genders. One is an advert for a clothing company, and the other is my main artist. Both are wearing indie/folk style clothing which I feel appeal to my readers.  A similar band that could be contrasted with this style is Mumford & sons, one of the leading indie/folk bands at this current time.