How did you attract/address your audience?

I’ve aimed for a simplistic arty design for my magazine, with this I immediately hoped to appeal to my target audience’s eye. Using a simplistic black and white colour scheme (excluding images) along with blocks of filled white or black and angled lines. I’ve edited the main image so the model is stepping out of the image, adding a nice touch to the look. I’ve used clothing typical to my target audience’s interests. Well dressed and/or outdoorsy. I have also featured male and female models.

My feature article speaks to the audience in almost in direct first person, using embedded quotations from “Fodie” himself to give a personal touch; that the reader is almost hearing it for themselves. I’ve tried to use a sophisticated language style, well written not as simplistic question & answer; this should hopefully engage my target audience a lot more and perhaps appeal to their preferences.

The title of my magazine “Nu Folk” is also a term used for a style of music; this should appeal to anyone who knows of the style, these people are likely to be within my target audience.