Location, props and models
i have chosen to take my photos at a local land mark to me, borough castle ruins. i felt as if this location would work well as i knew the scenery was suitable to the message i was trying to put across. My target audience would have an interest in being "outdoorsy" so i felt as good photography of land marks would apeal.
of chosen male and female models to hopefully express opinions to both genders, and clothing chosen was folk/ indie clothing that would be advertised to my audience
Tuesday, 12 May 2015
NME case study
First published March, 1952 it started as a music newspaper, and gradually moved toward a magazine format during the 1980s, changing from newsprint in 1998. NME stands for “New Musical Express”. In the 1970s it became the best-selling British music newspaper.• An online version of NME, NME.COM, was launched in 1996. It is now the worlds biggest standalone music site, with over 7 million users per month.
NME was a music newspaper, and gradually moved toward a magazine format during the 1980s
NME in July 1980 As with today’s NME, the colour scheme is dark, with red and black featuring strongly.- BACKGROUND DETAILS The name of the magazines is an acronym ‘NME’ suggests a more modern and no- nonsense take on a national institution. The magazine has achieved variable success over the years with sales rising and falling. It has tended to adapt to accommodate new sounds on the rock/metal scene. This has helped to increase sales in dark times. However, it has received criticism for this. NME! TODAY Issued weekly.Costs £2.20 per issue.Consists of approximately 73 A4 pages, produced on glossy, full colour paper.• Follows a standard magazine layout, combining full colour images with bite- size snippets of text on some pages and full colour articles that combine image and text on others.NME Has its own website, TV channel and radio channel.
Inside NMEFull colour articles that combine image with text for a more visually appealing look. Some interview will see full length images of artists or seeing them performing.
TARGET AUDIENCE• 16- 24 years old.• 80% male, 20% female. Active music enthusiast and purchaser.• Interested in computer games, film and TV, tattoos.Loyal to their friends and favourite bands, passionate about music, an individual who refuses to follow the crowd, youthful and fun. Sees NME as an authority on rock music and an educator.
Content is entirely devoted to music with music/band news and articles, album reviews, gig information and gig guides. Quizzes and Letter pages are present too. Bands that commonly feature are: Green Day, Oasis, Kasabian, The Killers, The Kaiser Cheifs and many more.The magazine offers free posters, reflecting the largely youth readership.- NME features a lot of iconography associated with indie/rock and the scene that surrounds it, e.g. tattoos, amps, dark make- up, electronic guitars.The magazine is visual, some image-heavy and some text heavy.The magazine features a lot of uppercase text in a distressed font. Red and black feature mostly in the magazine. Black and red feature strongly as they linked together nicely to grab the attention of the audience.Content is related to metal/rock music and bands like the word‘INSANE’ how it been written and the bright red colour. The.The magazine is visual and image-heavy with two skull ring, one on each hand.
Casual, featuring informal words and phrases that the TA might use.The tone of expression used by a young fan of indie/rock is established.• Friendly and down-to-earth, suggesting a good, friend-to-friend relationship between reader and magazine.Mode of adress is friendly, informal Exclamatory phrases to create a sense of excitement that the audience can share in. Abbreviated words to create a more casual, relaxed, snappy tone to attract the audience.Examples of mode of address: ‘The return of Kasabian, inside their Insane new album’.• ‘One thump or two’‘Rock’s Messiest Bust-ups’‘Can Brandon find the plot in time for Reading & Leeds?’
Owned by IPC Media ‘LOOK’ ‘NUTS’ ‘NOW’ ‘LIVING’ are owned and distributed by IPC Media.• The company also owns and distributes a number of magazines aimed at audiences with niche interests, e.g. car enthusiasts and those into fishing or photography. They engage with 26 million UK adults - almost two thirds of UK women and 42% of UK men.• It draws on NMEs heritage as a music authority to delight users with a mix of news, opinion and artist interviews. NME.COM is where the most passionate music fans on the planet come together.- Ownership Being owned by IPC Media is a good idea for NME for some reasons: the company is successful and experienced and knows which strategies to employ to increase sales. IPC owns a number of niche magazines, so understands audiences with specific tastes and interests.With Cycling Fitness and Rugby World amongst its repertoire, it knows how to successfully manage sport magazines and other magazine for other target audience.
Starting with the masthead, this issue of NME has stuck with
the usual design (e.g. font, colour position, size) which is a typical of the
industry; this gives signature to the magazine making it easy for consumers to
recognise it. I’ve chosen this NME specific cover because the headline band
(Mumford & sons) are from the indie-folk genre that I want to base my
magazine on. The image of the band I think works quite well; it uses a mid-shot
of all four members where all of their faces and shoulders are visible. This is
obviously the main image on the cover, the other one being a smaller sample of
a poster inside the magazine. Using only two images does give room to fit the
band on the cover nicely.
The colour scheme of the magazine again I feel works really well. there is only four colours ( white, black, grey and red) used apart from what the band themselves are wearing, and even these colours are dark neutral greys, blues or brown. It’s interesting that the only “stand out” colour used is red. This means that anything in red can be highlighted to the reader easily, for example: the masthead, band names, and the main strip of information; along with words such as, “win”, “free”, and “new album”
There are five fonts used on the cover of this NME issue, for the masthead it is the same font as used on all of their magazines. There is not a lot of variety between most of the fonts and you have to look closely to spot them. I think they may be because the magazine isn’t aimed at a particular person, the bands listed are from different genres, and the audience will be of mixed gender. So there is no need to specify with fonts associated with one type of person, however the magazine is aimed at a younger audience for example 15-25 years.
The colour scheme of the magazine again I feel works really well. there is only four colours ( white, black, grey and red) used apart from what the band themselves are wearing, and even these colours are dark neutral greys, blues or brown. It’s interesting that the only “stand out” colour used is red. This means that anything in red can be highlighted to the reader easily, for example: the masthead, band names, and the main strip of information; along with words such as, “win”, “free”, and “new album”
There are five fonts used on the cover of this NME issue, for the masthead it is the same font as used on all of their magazines. There is not a lot of variety between most of the fonts and you have to look closely to spot them. I think they may be because the magazine isn’t aimed at a particular person, the bands listed are from different genres, and the audience will be of mixed gender. So there is no need to specify with fonts associated with one type of person, however the magazine is aimed at a younger audience for example 15-25 years.
I have learnt how to use new technology such as Photoshop while making my products; this was my first time using it so everything was new to me. The most helpful things were learning how to edit photo’s to remove backgrounds, edit pictures and change layers of images. I’ve also been able to edit the contrast, HUE, lighting, filters etc. of my images to make them stand out and look more appealing; the use of black and white filters in my piece was helpful as it fitted with my colour scheme well.
I’ve been able to use new software
such as Prezi, Flip snack and survey monkey. I used these for presentation
purposes and as a way to find out research from my possible market. With these I
was able to gather pictures and text easily in an easy to use presentation or
portfolio to go onto my blog. Survey monkey also gave and easy way to find out
reaseach from my market digitally via email.
Monday, 11 May 2015
How did you attract/address your audience?
I’ve aimed for a simplistic arty design for my magazine, with this I immediately hoped to appeal to my target audience’s eye. Using a simplistic black and white colour scheme (excluding images) along with blocks of filled white or black and angled lines. I’ve edited the main image so the model is stepping out of the image, adding a nice touch to the look. I’ve used clothing typical to my target audience’s interests. Well dressed and/or outdoorsy. I have also featured male and female models.
My feature article speaks to the audience in almost in direct first person, using embedded quotations from “Fodie” himself to give a personal touch; that the reader is almost hearing it for themselves. I’ve tried to use a sophisticated language style, well written not as simplistic question & answer; this should hopefully engage my target audience a lot more and perhaps appeal to their preferences.
The title of my magazine “Nu Folk” is also a term used for a style of music; this should appeal to anyone who knows of the style, these people are likely to be within my target audience.
I’ve aimed for a simplistic arty design for my magazine, with this I immediately hoped to appeal to my target audience’s eye. Using a simplistic black and white colour scheme (excluding images) along with blocks of filled white or black and angled lines. I’ve edited the main image so the model is stepping out of the image, adding a nice touch to the look. I’ve used clothing typical to my target audience’s interests. Well dressed and/or outdoorsy. I have also featured male and female models.
My feature article speaks to the audience in almost in direct first person, using embedded quotations from “Fodie” himself to give a personal touch; that the reader is almost hearing it for themselves. I’ve tried to use a sophisticated language style, well written not as simplistic question & answer; this should hopefully engage my target audience a lot more and perhaps appeal to their preferences.
The title of my magazine “Nu Folk” is also a term used for a style of music; this should appeal to anyone who knows of the style, these people are likely to be within my target audience.
What kind of media institution might
distribute your media product and why?
Ideally, my magazine may follow in the steps of clash magazine and be a high quality self-published magazine. Being more independent will give more control over the direction the magazine takes. And gives more status to the magazine. Again, clash has done very well by only producing one high quality product within Clash Magazine Ltd. I think this route would be more appealing to the target audience I am trying to each
However if it was to be distributed by a company I feel as Time ink would likely to be a desirable company to do so. Perhaps featuring in there specialist niche list of products as I think my magazine may not appeal to a mainstream audience.
Ideally, my magazine may follow in the steps of clash magazine and be a high quality self-published magazine. Being more independent will give more control over the direction the magazine takes. And gives more status to the magazine. Again, clash has done very well by only producing one high quality product within Clash Magazine Ltd. I think this route would be more appealing to the target audience I am trying to each
However if it was to be distributed by a company I feel as Time ink would likely to be a desirable company to do so. Perhaps featuring in there specialist niche list of products as I think my magazine may not appeal to a mainstream audience.
How does your media product represent
particular social groups?
Media products take the world and re-present it to us. My magazine is aimed at both genders, not specifying towards one. And at an age range from 17 – 25. The target audience is likely to be interested in folk/ indie music, and likes an outdoorsy lifestyle to correspond this.
I’ve given across a sophisticated writing style for the main article (an interview with my artist “Fodie”). I’ve aimed to write a well-structured article featuring imbedded quotes with in description, rather than the simple Q&A styled writing. This should appeal to the readers who would be interested in a well written article.
The adverts and brands likely to be featured in my magazine would be for example, clothing outlets that have an outdoorsy look. E.g., timberland, fat face, the north face etc. These people like to be sociable and “out for adventure”. I’ve tried to give a cultured, arty design to my magazine, using a simplistic neutral colour scheme; ideally the magazine would be on a similar quality to clash or hype beast magazines. Issues would be printed in high quality and not thrown away after use.
I’ve used both male and female models to show appeal to both genders. One is an advert for a clothing company, and the other is my main artist. Both are wearing indie/folk style clothing which I feel appeal to my readers. A similar band that could be contrasted with this style is Mumford & sons, one of the leading indie/folk bands at this current time.
Media products take the world and re-present it to us. My magazine is aimed at both genders, not specifying towards one. And at an age range from 17 – 25. The target audience is likely to be interested in folk/ indie music, and likes an outdoorsy lifestyle to correspond this.
I’ve given across a sophisticated writing style for the main article (an interview with my artist “Fodie”). I’ve aimed to write a well-structured article featuring imbedded quotes with in description, rather than the simple Q&A styled writing. This should appeal to the readers who would be interested in a well written article.
The adverts and brands likely to be featured in my magazine would be for example, clothing outlets that have an outdoorsy look. E.g., timberland, fat face, the north face etc. These people like to be sociable and “out for adventure”. I’ve tried to give a cultured, arty design to my magazine, using a simplistic neutral colour scheme; ideally the magazine would be on a similar quality to clash or hype beast magazines. Issues would be printed in high quality and not thrown away after use.
I’ve used both male and female models to show appeal to both genders. One is an advert for a clothing company, and the other is my main artist. Both are wearing indie/folk style clothing which I feel appeal to my readers. A similar band that could be contrasted with this style is Mumford & sons, one of the leading indie/folk bands at this current time.
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